How does social media marketing actually help your business?

In this perspective, social media outperforms most marketing channels by a long shot for a number of reasons. It's doesn't cost anything to post organically on social media. Also, VERY IMPORTANT, when done properly, it's non-intrusive, meaning individuals choose to pay attention to you or not, which is how every consumer, business person and individual on the planet makes buying decisions these days.

Taking that one step further, the ability to advertise on social media platforms such as Facebook, Twitter, and LinkedIn have proven to generate extensive amount customer traffic along with being cost-effective. According to a study, 97% of marketing managers focus on social media platforms, particularly Facebook, to reach their target audience.

The average CPM for Facebook ads (cost per 1,000 people that see your ad) across all industries is $1.86. That means, that even if you run a super simple ad (who you are, what you do, here's our website), you can expose 10,000 people to your companies brand for $18.60. 

Hopefully, your starting to get the picture. Essentially, any business no matter the size can spend very little time and money to grow through social media simply by letting people know who you are.  In addition:

Remember, what makes a business successful is simple problem solving. I.E. smart phones are actually dumb, Apple invents the iPhone and changes our world forever. 

One of the reasons why this happens is that people are more responsive on social media than other mediums. Secondly, as an alternative to other channels like SEO, search, and traditional advertising, people aren't always looking to buy something just right now. 

Sometimes you have to capture peoples attention first. In fact, in any given market, only 5% of the entire market share is ready to buy today. 85% that will buy haven't even heard of your product yet, but will most likely take action within, or be ready to buy within 90 days or so. 

But your brands image is important and if you use social media to control the narrative, it allows you to stay agile, pivot when needed, and overshadow other areas where maintaining a good and consistent brand is more expensive or takes longer to keep up to date. 

For sooooooooooo many businesses, this is a really misunderstood concept, and social media marketing can help fix it naturally. 

Many products / services, ect... have more depth to them than a catchy headline and an image. Not all, but enough and this probably applies to most people reading this. With social media, you can use micro content (a snippet of the best parts) of what you want to connect with people about to capture peoples attention before forcing them to read a long blog post like this, or a landing page, or sales page of your website. 

By deploying this, you'll find that you not only generate more traffic to your other content, but the traffic you do generate is much more likely to convert, or take a specific action, because you gave them the opportunity to take a pass in the beginning using highlights v.s. cramming content down their throat from the get go.  

This is important because we know money follows attention. 

Getting peoples attention builds brand awareness which increases trust. Increasing trust by establishing your brands image means people are more likely to pay attention to you. 

The more people pay attention to you and trust a business, the more engaged the customer base will be. 

The more choice you give an engaged audience that trusts you and pays attention to you, the more effective the entire footprint of a business becomes both online and off. 

And all of this combined, which starts with connecting to people on social media, will lead to increased sales, happier customers and more referrals to your business.