Why You Need Franchising Marketing Services (Now!)

As of 2020, franchised businesses in the United States account for more than 733,000 establishments. Franchises support roughly 7.6 million direct jobs. That makes the franchise sector one of the most important components of the country's economy. 

The franchising industry has been around for almost two centuries. Presently, few sectors are experiencing the exponential growth that franchising is. But why are so many investors opting for franchises instead of independent businesses? 

Well, the vast majority of independent businesses fail to make their mark in the market. Franchise outlets offer a much safer alternative. For instance, franchisors helping franchisees in franchising marketing. 

As you probably already know, effective marketing is one of the top determinants of a business's long-term success. 

But what exactly is franchising? Why is franchising marketing important? Should you hire an expert franchising marketing services agency when marketing your franchise? 

These are some of the issues we cover in this comprehensive guide. Read on to learn more. 

What Is Franchising?

Before explaining what franchising is, it's helpful to first look at franchise definition. A franchise refers to a business that's owned by an individual but branded and overseen by a larger company. The owner of the outlet is known as a franchisee, while the larger company is referred to as a franchisor. 

So, what is franchising? Simply put, it's an arrangement where a franchisor licenses certain rights to a franchisee to sell their products, or services. The franchisee uses the franchisor's brand name and trademark. 

The franchising marketing system creates an image of how a company's services or products can meet customers' needs. As a business strategy, franchising is effective in capturing market share. Franchising allows the businesses in its network to share: 

• Brand identification
• A successful marketing and distribution system
• A proven method of doing business

Ultimately, the aim of franchising is to dominate the market by getting and keeping more customers than their competition. 

What Is Franchise Marketing? 

Franchise marketing refers to the various tasks and processes that a franchise does to grow. These activities include search engine optimization, PPC advertising, email marketing, and content marketing. 

Franchise marketing is usually different from conventional marketing by independent businesses. That's primarily because the franchise is typically a broader marketing field. 

When you're supporting a franchise, you will usually be dealing with a broader landscape compared to marketing a single business. Even new franchises can have tens of different locations or franchisees. Multinationals usually have tens of thousands of outlets. 

That's why the marketing strategy you adopt as a franchise needs to be different to work for all your outlets. Established franchises usually have their in-house marketing teams to handle their marketing needs. Many startups that have dozens of outlets may be understaffed in this department. 

Fortunately, many franchising marketing agencies exist around the country. These can help develop an effective marketing strategy for your franchise. 

Why Are Franchising Marketing Services So Important?

Each year about 300 companies start franchising globally. That increases competition in the industry. It calls for a robust marketing strategy to stay ahead. The fact is how you market your franchise will determine whether you succeed or not. 

Below, we give five top reasons for how franchising marketing services can help your company grow. 

Marketing Helps You Engage Customers

Every franchise needs to engage its customers, and there's no better way to do so than through marketing. Digital marketing, in particular, is a powerful tool when it comes to keeping the conversation going. Social media is a good platform to give customers relevant information about your company and products. 

Use short videos and humor-laden images to keep your customer base engaged. These marketing tricks help give your customers a sense of belonging. 

Marketing Helps Create and Maintain Your Franchise's Reputation

Whether your franchise will grow and last will depend on your reputation as a brand. In other words, your franchise's reputation equals your brand equity. 

Effective franchising marketing aims at showing how your brand is meeting customer's expectations. It demonstrates how your franchise is a responsible member of the community. That helps customers to become proud to associate with your services, products, and brands. A reputable franchising marketing services provider can help you build a good reputation. 

Marketing Helps to Boost Your Sales

Ultimately, your franchising marketing efforts should aim at promoting your products or services. As soon as a product or service has been effectively marketed, it's on the radar of potential customers. Customers will want to try out the advertised product and services, which triggers a buying decision. 

If customers enjoy a product or service, they become ambassadors for your franchise. They spread the word, and, with time, you'll notice an increase in your sales. 

Should You Hire an Expert in Franchising Marketing?

Earlier, we mentioned that some large franchises already have their in-house marketing teams. The smaller ones may not have the resources to run a full-time marketing team. Either way, any franchise can enjoy the help of a professional franchise marketing agency. 

How?  Well, a reputable marketing agency will usually have established marketing tools and materials. So, you do not have to spend a fortune on equipping a marketing department for your company.  Moreover, a top marketing agency brings a wealth of expert knowledge. They understand your business model and can suggest the best ideas on how to market your brand for the best results. Finally, these agencies have a good understanding of the many regulations required to launch and run a franchise. They can help you navigate any complicated processes, so you don't stall anywhere. 

Franchising Marketing Is the Key to a Successful Franchise

An effective marketing campaign can take any business to new levels. Partnering with a top franchising marketing agency can help you get the biggest back for your advertising buck. 



Would you like help with your digital marketing strategy? Contact us today to see what we offer.