5 Essential Franchise Marketing Hacks That Will Change Your Business Game

With so many marketing tactics available, how do you pick the best one? You want each franchise location to stand out from the pack—without too much distance from the parent company, either.



You can market across multiple channels or use different strategies for your franchise marketing. Your business needs the best approach to stand out. Finding the best method is often a challenge.



You can combine different digital advertising strategies to tap into local markets, with the right knowledge. Read this guide for some essential tips.



1. Make Your Brand Voice Heard

An inconsistent brand can wreck your franchise marketing strategy. As part of a parent company, you should have a strong brand identity to rely on. That identity might also depend on your region or a niche customer base for word-of-mouth advertising.



Variety in your brand identity can help or hurt your digital advertising. If you miss the mark on local customers, your brand voice appears inconsistent. Even as part of a larger company, you should remain within your unique identity for emotional appeal.



When you share a brand voice, you need to represent your local market. It would be best if you also stayed within the overall branding of the parent company. Stepping too far outside of this can weaken your brand's voice.



To avoid making this franchise marketing mistake, consult your parent company's marketing team. They should be open to innovation, especially if you can present evidence for local impact. The important thing is to help customers recognize the brand voice of a franchise locally and beyond.



2. Market to Your Local Community

When you market to your followers, use your parent company's brand recognition. No matter how small your regional impact, you have a voice to use online. Your franchise marketing benefits from your use of this voice to communicate with followers.



Unlike small businesses, who often struggle with recognition and visibility, your SEO marketing can flourish. You have to take direct action to make this possible, though. Customer engagement is as essential digital advertising as it is in person.



Content marketing can grow your local following. With useful keyword research, you can use local SEO marketing. Your headlines and in-depth content should communicate how your brand benefits its particular region.



When you share your brand voice, you should use diverse and engaging content. Local branches should use videos and visual media that represent their local communities. Keep content relevant to local demographics.



3. Communicate With Your Followers

Your franchise marketing relies on recognition and consistency. It also depends on a solid line of communication with your followers. You can do this with unique marketing strategies tailored to your local demographic.



Explore customized email marketing campaigns. You can generate new templates and content based on local market insights.



Using local preferences supports the community. It shows your business cares about the local market. You can extend this to social media marketing, too.



Social media helps to corner in on local markets. With the recent growth in mobile searches, you can benefit from reaching consumers where they are.



Digital marketing on social media platforms allows you to retarget potential customers, too. Retargeting can integrate with any automated processes you have, such as PPC management.



4. Be the Best Host Around

Another way to hack your growth strategies for franchise marketing: be a pillar of the community (so to speak). Depending on your industry, your establishment can play host to virtual or live events. When you diversify your engagement, customers notice.



Creating live opportunities for customer engagement create organic leads, too. You can market the event on social media, using brand voice to garner attention. You can also incentivize digital traffic with registration for the event, too.



When customers register (either for free or a nominal fee), you can use this to market the event's exclusivity. This makes your location seem more desirable and may set it apart from the competition. It also provides a unique chance for the local marketing of a franchised brand.



Hosting events generates interest and free content. Record the event, live stream it, and follow up with attendees. Offer them unique discount codes or engage them by sharing their content online. When you do this, you connect with entirely new customers who follow your customers previously.



5. Work Within Your Comfort Zone

Although digital marketing helps market franchises well, you can not underestimate the importance of in-person interaction. Although you want digital interaction with customers, the biggest payoff in franchise marketing is people who visit physical stores. The goal is to direct visitors to your brick and mortar location(s).



When you market locally, you can virtually push customers into your store. Take advantage of the three-mile radius. This hyper-targeted marketing uses patterns in consumer behavior to advertise.



This distance represents the average area most customers will travel to reach a local business. Using location extensions for your Google My Business profile, you can market within this 'comfort zone.'



Where to Turn for Professional Franchise Marketing Support

You want your brand voice heard. You want earnest and direct communication with customers. You want the most influential franchise marketing strategy around.



With these essential hacks, you can begin to change your business. You might find this process daunting. That means it's time to consult a professional marketing agency.



At Siren Digital, we offer full-service digital marketing to help you grow online. We want to support your advertising efforts and grow your business. Connect with us today to strengthen your marketing efforts.