National PPC Management

Pay Per Click (or SEM - Search Engine Marketing in Google's parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

Business who want to improve their online presence on search engines including Google & Bing and show their products and services to those people who are actively looking for them are a great fit for search advertising. It improves your online presence and increases the chance of targeting the right customers at the right time.

Using an expert PPC management company like Siren Digital Marketing involves two parts. A management fee that's paid to the company handling your ads, and your ad spend. We offer two different price points for businesses looking to advertise on Google, Bing and Yahoo that varies depending on your monthly ad budget.

If you'd like to get a better estimate of costs, please contact us to schedule a free adwords reveiw.

Siren Digital Marketing provides  total transparency into the work that we perform. Each client will be given access to a custom reporting dashboard that shows PPC Campaign performance. Clients will be able to track every action performed via the Google Ads account logins which we would be sharing, as well as monitor overall paid search performance. We also provide weekly and monthly updates for all PPC customers to review campaign activity and performance, ensuring that their goals are being achieved.

No, and in most cases, you wouldn’t want it to be. The Google Ads system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over 100 different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets.

No. Just like any type of advertising, Google Ads can never guarantee any sales or customers. Once your ads are posted on Google Search, we can no longer control the decision of your potential customers, but we can do is target the right people at the right time and when done properly, the majority of our clients see results instantly. If for any reason, your unhappy with your results, Siren offers a 90 day money back guaruntee on your management fees, no questions asked.

A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, hence the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra cost.

One of the great things that separates Siren Digital Marketing from other digital marketing agencies is that we will never keep your Google Ads (formerly known as AdWords) account from you. Whether you come to us with an existing Google Ads account or we create a new one for you, if you choose to leave you take all of our work with you.

This is a great question. In reality, the term "PPC" applies, most of the time to the paid ads you see at the top and bottom of Google when you peform a search. 

Display ads on the other hand, are the little image ads you see on various sites throught the internet. Displays ads are a great addition to any PPC campaign, and can also be used stand alone to generate massive brand awareness or recapture website traffic that didn't convert the first time.